“…There are only two ways to influence human Behavior: You can manupulate it or you can inspire it…”
Simon Sinek – Start with WHY
“…Peer pressure works not because the majority or the experts are always right, but because we fear that we may be wrong…”
It’s a sales technique that works, but it is hardly ever a positive experience. Think of the Anti-Vax groups… why do they even exist? Look at the marketing of vaccines, it is almost always fear based.
Fear based marketing is bullying and nobody likes a bully. Inspire me to greater things, and I will always come back to you for more, but bully me or look down on me for my choices or needs, and the moment I see a better solution – I’m gone…